Based on the research, influencer marketing is a love or hate it deal. I conducted multiple surveys of my Instagram friends and Facebook friends, all who had varying opinions on the matter. What I found was that even those who enjoy influencer marketing and following these bloggers, there is still not a whole lot of trust in the process. My idea for the solution for this project started shift when I made this realization. I realized many people did not understand what all influencer marketing meant and how these influencers were paid. I also realized that their needs to be a better way to sift through what is genuine and what is just strictly a paid promotion. I also realized for the experience to truly be more enjoyable for everyone that some sort of regulation probably needs to be put in place to help all of these goals come to reality.
Facebook Survey Results
Survey #1
Survey #2
Instagram Survey Results
Survey #1
Survey #2
